Articles
What I've built, what I've learned, and what I want to try next.
A record of what works — and what didn't — by a marketer who codes, designs, and writes.
Braze · CRM Series
In-app message experiments & build logs
How I designed app download as a consent → drag-and-drop game → random-reward Custom HTML IAM, and handled participation, consent, and prize inventory with no backend using brazeBridge, Canvas, Connected Content, and GAS — with the code.
How I built a multi-step, branching survey engine inside a single IAM with a page-id router, then stored responses as Custom Attributes and Events to cross-validate them against behavioral data — with the code.